This advertising assignment required my team and I to discover underlying insights from a mock up wine bar case study. We had to come up with an idea for a new wine bar opening on Last Thursday at Alberta st. (community event held the last Thursday of every month with live music and fun activities). After research, we decided our main audience would be Millennials. Our guiding insight became "Millennials want a place where they feel like they have a sense of belonging, and can experience wine without feeling judged." We came up with the idea that instead of feeling judged, the customer can become the judge at our bar! We named our bar Cork & Score, a wine bar where customers can have great wine and also have an immersive experience when rating wine. We created: posters, gifs, interior design, outdoor design, in-store products, and social media designs. The images beside are my poster designs for the wine bar.